Today I want to share with you the very specific strategies I used to build my clientele as a social media manager. Whether you’re just starting out or looking to expand your client list, you’re definitely in the right place. Let’s dive into how I landed my first clients and grew my business from there.

Start with Your Mindset!

Initially, I said yes to anyone and everyone. Being a people pleaser, I took on any client I could get. However, I quickly learned the importance of choosing clients that align with my values and goals.

The mindset you bring into your business is crucial. Are you operating out of fear of where the next client will come from, or are you focused on building a sustainable business?

It’s okay; take a deep breath. We’re in this together.

Adjusting your mindset and being selective with your clients is crucial.

Tip for Social Media Managers:
Reflect on your current mindset and client relationships. Are they aligned with your values? Start being selective about who you work with to ensure a smoother workflow and more satisfying results. This will help set the tone for future engagements and lead to more sustainable business relationships.

Networking – A Key Pillar

A staggering 43.5% of my clients have come through networking. Yes, that’s huge!

It wasn’t just about showing up; it was about engaging, sharing, and growing together with other business professionals. I made some of my most valuable connections at local events and industry-specific meetups.

Remember, everyone in the room is there to network and expand their circle. Be genuine, ready to help others with your expertise, and open to receiving as much as you give.

Tip for Social Media Managers:
Start attending networking events regularly, both online and in-person. Prepare a short pitch about your services but focus primarily on how you can help others. This approach not only makes you memorable but also opens doors to potential reciprocal relationships.

Leveraging Referrals

Referrals accounted for 34.7% of my business.

The beauty of referrals is that they come from a place of trust. My clients were happy with my work, and they told others about it. Even if you’re just starting out, once you have your first client or two, don’t hesitate to ask them if they know anyone who could benefit from your services.

Tip for Social Media Managers:
Implement a referral program offering incentives such as discounts or additional services for clients who refer new business to you. Regularly remind your clients about this program through newsletters or personal follow-ups, and always thank them for any referrals they make, regardless of the outcome.

Making the Most of Social Media and Online Marketing

About 15.4% of my clients found me through activities on social media, mainly Instagram, and Google.

It took consistent effort, engaging content, and genuinely being social online. Social media is a powerful tool for demonstrating your expertise and engaging with potential clients.

Tip for Social Media Managers:
Enhance your social media profiles to reflect your expertise and services. Regularly post valuable content that addresses common challenges faced by your target audience. Engage actively with comments and messages, and use social media analytics to refine your strategy based on what resonates with your audience.

Expanding Your Network Through Personal Connections

Lastly, never underestimate the power of personal connections. Family, friends, or former colleagues can lead you to your next big client. Start with the people you know, share what you do, and ask them to spread the word.

Tip for Social Media Managers:
Make a list of all your personal contacts who might know potential clients. Reach out with a personalized message explaining your services and how you could benefit their contacts. Offer a small incentive or recognition for any leads that convert into clients.


These are the exact steps I took to build my client list. Remember, every social media manager’s journey might be unique, but the core principles of building a business remain consistent: network, deliver value, and keep track of what works. If you found this helpful or have any questions, let me know—I’d love to help. And if you’re ready to take your social media management to the next level, consider joining our rising social media managers membership for access to all our resources. Let’s grow together!